What other city would give you this?

Plymouth- welcome to the concrete jungle we got chavs and nothing else

Plymouth: A nice place but only in retrospect.

hairy j wrote:

That's got branding though and a strap line and it's stylised. You don't know much about branding obviously. Ocean City is a pretty good way to advertise Plymouth globally. I hated it at first but it's grown on me.

I didn't claim to know anything about bleddy branding.

However, that's not branding - it's a slogan.

And Ocean City is just crap.

It's got two slogans. Also, those friendly sailors were more likely to be doing other things with those wholesome ladies than strolling along the prom. You couldn't have picked a worse image... AND they sell it Athena.

The current branding is really bold and brave and it works as locals are talking about it. It's also used internationally and nationwide.
http://www.visitplymouth.co.uk/

Having said that, the Newell twitter thing is really shit - I'm not sure what he's trying to achieve with it. It seems odd. Maybe he's heard there will be an elected Mayor or something and will use it....... imagine Newell as Mayor.

The only thing locals are talking about is the waste of money it was to produce those ridiculous signs.