Just noticed that Parkway have some sort of parntership with a company called 'Swaz' that produces football kits and other merchandise.
It struck me that despite the likely very low volumes of people wanting to buy this kit, the prices are much lower than the stuff Argyle flog. Also some of the non-kit clothes has a colour selection option. I suppose they are also based on standard templates that Swaz just adjust for each club. Wonder whether it would be worth Argyle trying something like this, rather than getting all their merchandise from a large company that probably takes a massive cut of the profits.