- Czarcasm wrote:
- Was interesting that he identified Brentford as the prime example of a team using data analytics as the biggest factor in player recruitment.
"It is Brentford's story that has captured the imagination of neutrals.
After spending 59 out of 60 seasons in the third or fourth tiers before reaching the Championship in 2014, the Bees have risen well above their traditional status thanks to innovative owner Matthew Benham.
Benham has introduced an analytics-influenced approach overseen by two directors of football, ensuring the club make the most of their resources, which are meagre in comparison with the Championship's wealthier teams.
Scott Parker standing in front of a crowd: Fulham manager Scott Parker
Lindsey Parnaby Fulham manager Scott Parker
It has proved a successful formula as Brentford unearthed gems such as Neal Maupay, Ezri Konsa, Chris Mepham and Jota before selling them on for significant profits.
Ollie Watkins, Said Benrahma and Bryan Mbeumo are the latest stars off the production line.
That trio took Brentford to the brink of automatic promotion last month before successive defeats against lowly Stoke and Barnsley forced them to settle for a third-place finish.
- 'It means everything' -"[You must be registered and logged in to see this link.]
But of course... Several 'experts' on ATD rubbish the idea of using analytics....