Reading plans 'world-class' conference centre to cash in on Crossrail
A huge “world-class” convention centre in the Thames Valley is being planned by the owners of Reading football club to lure business from London venues such as ExCeL and Olympia.
They believe that the arrival of Crossrail in 2019 will effectively turn the Berkshire town into “an extension of west London” and allow it to compete for lucrative trade conferences and exhibitions, as well as cultural events such as concerts.
http://www.standard.co.uk/news/uk/reading-plans-worldclass-conference-centre-to-cash-in-on-crossrail-a3395701.html